Tip #2: GETTING
TOP DOLLAR IN TODAYS MARKET.
An elusive subject because of its subjectivity to your competition. One
persons dream, anothers dog. Always start with a fresh coat of paint on the
front door/trim and interior walls. You come closer to getting your money back with paint
and landscaping than anything else. Eliminate clutter. Its easier to dream when
theres less to see. We know decorators that are great at furniture and accessory
arrangement. Call for more details!
#3: KNOW YOUR LEGAL
OBLIGATIONS WHEN SELLING YOUR HOME AND MINIMIZE YOUR RISK.
In one simple statement, TELL THE
TRUTH!! There have been more lawsuits because of Sellers lying just a little on
material defects that they know about their house, but did not disclose to the buyer.
Realtors have access to all the forms you need to enjoy a problem free transaction.
Dont hide problems. If buyers find them during inspections, theyll know
youve lied. If they find your problems afterwards, you lose in
#4: HOW YOU SHOULD APPROACH SELLING YOUR HOME AND CURRENT HOME SELLING STRATEGIES.
Keep It Simple Stupid (KISS)
should always be the focus. When there is less to look at, it is easier to make a
decision. Think about when you last bought a car or jewelry. Smart retailers keep the
clutter down and the buying environment pleasant. Dont underestimate the power of
the smell of cookies or scented candles, background music and alternate lighting. In one
simple statement: SELL THE DREAM!!
Tip #5: HOW MUCH YOU
SHOULD SPEND AND HOW YOU SHOULD SPEND IT BEFORE SELLING YOUR HOME.
Try to keep your improvements to
cosmetic upgrades unless there are glaring capital improvements to be made. Paint and
landscaping dollars spent will almost always be returned to you in the form of a higher
sales price or a quicker sale. Additionally, new light switch covers, regrouting tile
surfaces, buffing or refinishing hardwoods and wall papering selected rooms are other
great ideas. Concentrate on the icing, not the cake!!!
#6: THE IMPORTANCE OF REAL ESTATE MARKET CONDITIONS.
The value of your home is, in our
opinion, predicated on job growth in a localized market. Since the major tax overhaul in
the mid 1980s and the elimination of S & Ls being co-developer in land,
apartments and subdivisions, values rise or fall based on the number of buyers in the
market. Weve enjoyed several years of equity growth. Local layoffs have put a
several chinks in Dallass armor but expect an upward trend to continue!
#7: USING A REALTOR HOW TO CHOOSE ONE.
There is great value in using a
Realtor and Ive seen limited success at doing it yourself. The problems arise in
coordination, what you say & when, disclosure and solving Buyers inspection
issues - All are possible legal entanglements for the Seller or even worse not selling
your home. We have A Sellers Report that has 15 questions you should ask every
Realtor you interview. Well mail one to you. No obligation!!!
#8: SELLING YOUR HOME WITHIN THE FIRST 60 DAYS
Presentation is everything.
Buyers are in your house for only about 15 - 20 minutes. Do everything you can for a
memorable impression, so they come back for a second look. People remember landscaping, so
go buy some seasonal color. Mow and edge frequently. Thats the last thing they see
when they leave too! Price is everything. You have to be priced within reasonable limits.
If not, youll sit on the market in the best of times. Paint is cheap. Buy neutral
(no crimson red, etc.). If you must upgrade, start in the bathrooms and kitchen with the
plumbing and light fixtures. Only when you stir the emotion in a prospective buyer, will
you see a purchase offer. Again, seek out the help of professionals who make their living
selling, decorating or designing homes!
Tip #9: THE KEYS TO
MULTIPLE CONTRACTS AND A QUICK SALE
The idea to remember, here, is to
create URGENCY. This is such an important ingredient in the sales
process, it can't be underestimated. Car dealers create urgency by showing a limited
number of the best selling cars. Doctors create urgency by giving you the bad news
quickly. Retailers do it by having a 1-day "Red Apple" sale.......Better
hurry why they last! In real estate, where you have an abundance of rooftops,
generating visible traffic creates that urgency. The best way to do it is with open houses
and signage. With directional signs that point to your property and open houses,
prospective buyers bump into other prospective buyers. Amazingly, when one buyer starts
speaking in the 1st person possessive, someone else wants to beat them to it.
Tip #10: THE IMPORTANCE
OF GETTING YOUR HOME INTO SHOWING SHAPE
This really falls in the category
of fine-tuning. After the walls have been painted, the hardwoods refinished, carpets
cleaned, etc., time should be spent on setting the stage for the perfect showing - EVERY
TIME! Your efforts should be directed on appealing to your buyer's five
senses. SMELL-Cookies or bread in the oven, candles or potpourri. TASTE-If
it's a hot day - make some lemonade or have some of those cookies for your buyers.
SIGHT-You should have taken care of this before now. HEARING-Always have some soft
background music playing. TOUCH-All wood surfaces should be polished; no dust and
always have your best pillows, linens and furniture displayed. Buyers are in your
house for only a short period of time. The message you want to convey is that you
want them to love your home as much as you do.
EXPECT A QUICK PURCHASE CONTRACT!